Nordstrom's Strategy Summary

501 Words3 Pages
Nordstrom’s strategy continues to be based on customers and to keep its competitive advantage its objectives are aimed to provide exceptional customer service and high-quality customer experience for the next five years. Since 2014, the company has strived to meet its objectives to deliver a great customer experience online or in stores by adequately timing the expansion of stores into Canada, Puerto Rico and in the U.S.; increasing merchandise selection with the acquisition of the Trunk Club and in full-line and off-price stores (Ahearn, 2015). It has also added another fulfillment center to improve delivery times; investing in technology to improve online capabilities, integrating e-commerce and expanding the rewards program to create more customer loyalty (Ahearn, 2015). The most concerning critical risk factors for Nordstrom Inc. are strategic, operational, economic market, external market, legal, and regulatory (Annual Report, 2014). The future profitability and current business will be negatively affected if Nordstrom’s customer strategy is not successfully executed across all channels in a smooth, integrated and superior quality experience (Annual Report, 2014). Management’s decision to open new Nordstrom Rack and full-line stores present risks that include “the availability of…show more content…
The failure to attract, hire and retain key personnel in leadership positions for new stores and in the implementation of new technologies or processes will not develop the expected results in sales and profitability but will lead to increased costs (Annual Report, 2014). With all the investment in technology, the company is still vulnerable to risk even if it has taken corrective steps to protect customer and business information security and privacy environment from security
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