Neutrogena's Credibility In Advertising
207 Words1 Page
One important thing in an advertisement is it credibility. If the publicity is trustful the number of clients will be increasing constantly. Ethos, defined by YourDictionary, are the beliefs or ideas by which a person or group lives. In other words, Ethos has a very important role in persuasion because is directly related to the credibility of the commercial. Neutrogena gives confidence to the audience because first is tested and recommended by dermatologist. Second, the commercial shows that you have the opportunity to chat with a specialist if you have any problem using the product, accessing to www.neutrogenawave.com. In addition, Neutrogena commercial use a famous person, and that is another key to show credibility to the audience. The