My Skin Just Discovered It's Voice Rhetorical Analysis
988 Words4 Pages
Image Analysis It is a known fact that there are inequalities in American society. Many inequalities can be seen by observing black women’s culture. Being female and a person of color puts black women on the lowest tier in society, not only receiving maltreatment because of their gender, but also for their skin color. It is in a way, the worst of both worlds. As a result of their standings in society, many companies play directly on black women’s stereotypes and insecurities in their advertisement campaigns in order to sell their product. This targeting can be seen specifically the Jergen’s “My Skin Just Discovered it’s Voice” ad, as a means of embracing a stereotype and putting a positive spin on something that would otherwise be construed as negative (Jergens).…show more content… In fact, “academic literature on stereotyping traces the popular representation of black women as uniquely and irrationally angry, obnoxious, and controlling to the 1930’s Amos’n’Andy radio show” (Harris-Perry 88). In terms of this particular stereotype, not much has changed in the span of 85 years. It is still a constant trend today in television, movies, news, and media to portray a black woman as sassy, loud, argumentative, and angry. Today, the angry black woman stereotype has been turned into a joke that most of the population believes is acceptable to laugh at. We see this stereotype so frequently that it is hard to believe it is offensive or inappropriate. American citizens have been completely socialized to believe that angry is just a characteristic trait that comes along with being a black