What are The Reasons that Affect Customer Retention in the Construction Industry of Maldives? Table of Contents LIST OF FIGURES AND TABLES 3 1 INTRODUCTION 3 1.1 Research Background 4 2 RESEARCH AIM & OBJECTIVES 5 2.1 Research Objectives 5 3 RESEARCH QUESTIONS 5 4 LITERATURE REVIEW 5 4.1 Definitions of Key Concepts 6 4.1.1 Customer Retention 6 4.1.2 Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding