an attractive, heterosexual, white couple, the ad targets young white men in an urban environment by showing men always having fun with friends and a girlfriend. While Taco Bell always caricatures Mexican culture through the cultural appropriation of food, this ad also markets sexism with a side of eating. The ad speaks from a guy’s perspective about girlfriends taking some of men’s food. The Loaded Grillers, the ad claims, are “grilled inside a tortilla so you don’t have to share.” “Girlfriend” opens