Marilyn Monroe was about 140 pounds and she was considered the most beautiful woman of her time. In today’s society, women get shamed for being over 130 pounds, that’s ten pounds less than ‘the most beautiful woman ever’. Body shaming needs to stop, there are too many girls out in the world who are starving, cutting themselves, and hating who they are because of the so called ‘pretty girls’, as society would put it. These campaigns are to help girls with different body types gain confidence and love themselves, whilst letting the ‘pretty girls’ know that they aren’t better than a certain person because their jean size is smaller. Truthfully, this became a problem when society changed the beauty standards from big hearts and big brains to big…show more content… This campaign displays two Coke bottles, the difference between the two is that one is extremely skinny and the other is big, and voluptuous. The campaign also captions, “Which one do YOU want?”, this caption is the highlight of the campaign. The side-by-side comparison of the two bottles shows an example of juxtaposition, not showing right from wrong, but showing the overall subliminal message that ‘bigger is better’. Using juxtaposition in this campaign gives off the feeling of overpowerment, the larger Coke bottle essentially overpowers the smaller bottle. This overpowerment draws the viewer's attention to the larger bottle and automatically answers the question, ‘which one do you want’. By using juxtaposition, Big Girls United take two simple Coke bottles, does some resizing, and strongly implements the message ‘bigger is better’. This phrase is also expressed through the use of metaphors, they represent women. Changing perspectives, no longer are the bottles in comparison to each other but now in comparison to women. Simply put skinny bottle; skinny women, bigger bottle; bigger women. The campaign uses Coke, a popular brand that many people love, enlarges one of the two bottles to essentially emphasize that bigger is in fact better. Since Big Girls United company does promote body positivity for bigger women, the connection between the Coke bottles and the two type of women can be easily made. However, from this campaign one can also draw another message. The choice to use Coke bottles is not just a coincidence, this choice was made because of the popular phrase attached to Coke bottles: ‘...body like a Coke bottle’. The Coke bottle may be an inanimate object, but many people have personified Coke bottles to have sexual appeal. In this situation, the choice to represent bigger women as