are presented to them. In media analysis, audiences are conceptualized as either passive or active in their consumption of media. Passive in the sense that they take in the messages without resistance or contention, and active, in the sense that they become an agency, in knowingly using their media content as gratification in meeting their social and psychological needs, an agency in become constructionist in that they can resist dominant discourses, and an agency in that they can become co-producers