Indianapolis 500 Summary

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In order to fully understand the target market for the Indianapolis 500, one must look at the demographics of IndyCar racing. The races had a large increase in viewers in 2014 rising by 10%, specifically ABC and NBCSN had viewership raise 13% from 2014 and 22% from 2013 (Karp). In 2009 a survey was done to test demographics of IndyCar fans. The word “fan” was defined as a person who has attended, listened, or watched at least one IndyCar race. Through this survey, they discovered that 23% of IndyCar fans were between forty-five and fifty-four. 68% men and 32% of women are fans of racing. Also, 21% of the IndyCar fan base makes $100,000 a year or more (Scarborough). This survey was done again in 2011 with a fan being defined as someone “who is very, somewhat, or a little bit interested in the league.” The new results proved to be consistent with the prior demographic survey. It showed 39% of indecent fans were between…show more content…
The 2014 season was the best season for viewership since 2012, and we want the trend to continue. The Indycar sponsor website provided us with information on the Indianapolis 500 specifically. There are 40 million Indycar fans worldwide, which means 1 and 5 adults are IndyCar fans. The IndyCar average fan is forty-five years old and make over $100,000 annually. This is higher that the average for the NFL, NBA, NHL, and MLB fans. In spite of their relatively high income, 77% of fans have not graduated from college. Additionally, the ratio of male fans to female fans is 67% and 33% respectively, however the number of female fans is rising (Sponsor). The data provided by IndyCar sponsor helps us find that our target market is males who are at least forty-five, make over $100,000 a year, and have an education attainment level lower than a college graduate. Knowing this, we can appropriately target the consumer that is most likely to desire our
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