Task 4.3:
Propose strategic marketing responses to key emerging themes in the marketing strategy of Huawei
Huawei must develop strategies to meet key emerging themes.
Competitors Strength
Huawei products are perceived as low quality because of their origin from China and its penetrating pricing strategy. It suffers from a poor brand image. “Huawei sold just 153,000 handsets in the U.S.A in the third quarter of 2016; Apple sold nearly 12 million.” Fortune February 1, 2017 issue
Huawei can use a different name to sell its products in Europe and USA.
E.g “Smartphone Honor 7 which was the most sold smartphone on line in 2015” (http://www.erenumerique.fr)
Toyota uses the name Lexus the luxury car market.
Advertisement, on line retail channels, brand campaigns, sponsorships of world…show more content… Only products available are mobile phones, tablets, a watch. It should sell also laptops, head phones. Huawei Shop at Trianon
We are living in a Connected World
The Internet of Things (IoT) is the inter connection of devices, vehicles and buildings embedded with electronics, software, sensors, and network connectivity. These objects will be able to collect, exchange data, to be sensed and controlled remotely across existing network infrastructure.
Smart home
Smart home is the control and automation of lighting, air conditioning, and security, as well as appliances such as washer, dryer, oven, refrigerator using the smartphone.
Smart City & Management of City Operations
It should develop technologies that will be used in new smart cities and to manage existing cities.
Cities like Singapore, Amsterdam, Seoul, Tokyo, Barcelona have started experimenting ICT technologies to manage city operations like traffic, water and electricity metering, solid waste management, public transport, air quality, disaster management.
Entire new cities like Masdar (Dubai) and Songdo (South Korea) were constructed on this ICT