CHAPTER 1: INTRODUCTION
The unit of Parle at Bahadurgarh came into being in 1982 and Parle-G was the only product manufactured at those times. Later, other varieties such as Krackjack and Monaco were included. At present, Wafers and Full Toss are new additions. The Parle unit is located at Shankhol village, 3km away from Bahadurgarh at Rohtak-Delhi National Highway-10.
Sweets ‘n’ Treats
Hide & Seek
ORIGIN OF PARLE
Since 1929 the people of India have been growing up on Parle biscuits & sweets. A cream colored yellow stripped wrapper…show more content… a decade later, in addition to sweets and toffees, Parle Products started the biscuits manufacturing. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. The introduction of Hide & Seek chocolate chip biscuits, is a product innovation and caters to a new taste, being India’s first ever chocolate-chip…show more content… Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.
For almost 80 years, Parle Products has been India’s largest manufacturer of biscuits and confectionary. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. Eventually, Parle has grown to become a multimillion dollar company.
Many of the Parle products – biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit and 15% share of the total confectionary market in India, competitors look upon Parle as an example of marketing brilliance.
The Parle industry in India shares 40% share of the total biscuit and a 15% share of the total confectionary market.
The great strength of Parle products is the extremely widespread distribution network. It has taken years to create this extensive network. Currently, Parle products has over 33,00,000 distribution outlets.
Plants of Parle Biscuits Private Ltd. are at:
• Bahadurgarh, Haryana
• Neemrana, Rajasthan
• Rudrapur, Uttarakhand