According to KIx from the article “Hip Hop Is No Longer Cooler Than Me”, the music genre of hip hop has become an embarrassment. He goes on to explain that it is not that he doesn't understand the evolution of the genre, or that he is angry in any way, but that he is just simply embarrassed that hip hop artist nowadays choose to only do what they are capable of, but this is only one of the theories brought about in this article.
There is no doubt that the hip hop genre is nothing like what it used to be, but in reality the genre is just evolving with the generations. The problem with how Kix is viewing the subject is that he comes from an entirely different era than today’s hip hop audience. This is very clear right from the beginning of