Hilton Worldwide Case Analysis

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3. Analysis of the individual hotel Business Analysis highlights manifested in different ways, in particular possible to identify the strengths and weaknesses of the business, advantages and disadvantages of notice, makes visible the new features and helps to clearly assess the current situation. Business analysis is an important aspect of any business and company. This is because change is the only constant thing that needs to be constantly dealt with. Change happens in both your target market and in the industry you belong to and for your business to survive and succeed despite the changes, proper business analysis must be conducted at the right time. (Business Analytics, 2012) Location: Cherno More Hotel is located in the center of Varna…show more content…
Their 96-year history as pioneers in the industry makes them the preferred venue for travelers, developers, partners, and team members alike.(HiltonWorldwide, 2016) As we know Hilton Worldwide chain is one of the most popular and finest hotel brands in the world. The name is already enough to associate the brand with high-quality service. That is why Hilton Worldwide comprises 10 brands, 678,630 rooms, 4,115 properties and 314,000 employees operating in 91 countries and territories. Moreover, Hilton Worldwide holds a leadership position worldwide in terms of rooms under construction in every major region of the world and it serves 127 million guests annually.(Dudovskiy, 2015) Certainly joining the Hilton Worldwide network will provide a number of advantages for Cherno More Hotel. Affiliating Hilton Worldwide chain will enable to expand opportunities. This means represent the clients’ entirely new or changed service. The new offerings are usually received with great interest by…show more content…
Offering new services and the availability of the standards can increase prices. So this is a drawback because of high prices may lead to a reduction in a particular segment. 4. Comparison beetween hotel and hotel chain brand Hilton Worldwide is the prestige brand in hospitality industry with more than 4,600 properties in 100 countries. With history of almost 100 years, their portfolio also includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy, Curio, DoubleTree, Embassy Suites, Hampton, Tru, Homewood Suites, Home2 Suites, Hilton Garden Inn and Hilton Grand Vacations, all by Hilton. For our specific case, due to our location and characteristics of the hotel, on our shortlist were included Curio- collection by Hilton, DoubleTree by Hilton, Tru by Hilton and Hampton by Hilton. They all offer similar service, but still different. This is a good strategy by Hilton, creating as many brands to attract and target different profiles of guests, by offering them what they want and expect from their vacation. In the following were are going to introduce you with characteristics of “Cherno More” hotel and requirements for joining one of these brands, as well as the type of

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