Microeconomics Project
Analyzing General Mills, Inc.
1. The Company
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms.
The company can trace its history to the Minneapolis Milling Company, incorporated in 1856.The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of the Saint Anthony Falls on the Mississippi River.…show more content… Retail, International, Convenience Stores & Foodservice. The U.S. Retail segment operates grocery stores, mass merchandisers, membership stores, natural food chains, and drug, dollar and discount chains throughout the United States. This segment products include ready-to-eat cereals, refrigerated yogurt, ready-to-serve soup, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and a wide variety of organic products include granola bars, cereal, and soup. The International segment consists of retail and foodservice businesses outside of the United States. This segment products include ready-to-eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza, snacks, refrigerated yogurt, and grain and fruit snacks. The Convenience Stores & Foodservice segment products include cereals, snacks, yogurt, unbaked and fully baked frozen dough products, baking mixes, and…show more content… General Mills Cost Net Income
• What do we use net income for?
Net income is an entity's income minus cost of goods sold, expenses and taxes for an accounting period. It is computed as the residual of all revenues and gains over all expenses and losses for the period.
3. My Opinion :
a. Would you buy stock of the company?
I would buy stock in General Mills because General mills makes products people need no matter their economic situation. Cheerios, Yoplait, Green Giant, and Pillsbury are just a few of the major brands General Mills owns. This core of products creates a consistent business that investors can count on in good times and bad. In tough economic times the company tends to do well as people eat out less and cook at home more. Although Sales have been down in recent quarters, in 2009 and 2010, when the economy was in shambles, General Mills was one of the companies that was still growing proving recession-proof business, and a nice foundation to build on for investors looking for long-term consistency from their stocks.
General Mills has struggled to keep up with some food trends, particularly in the move toward organic foods. But the company is showing increases in other trends like snacks and yogurt sales as consumers look for fast, healthy foods when they're not eating