Barbie is Undermining Female Individuality Burke's theory of performativity exposes gender constructionism as detrimental to female society in Marge Piercy’s poem, “Barbie Doll.” The poem’s dual purpose criticises and promotes awareness of gender positioning in a heteronormative society. Oppressive and deadly, conforming to traditional female gender roles is an unconscious act. The temporal storyline of the poem illustrates an increase in social pressure to conform to traditional female gender