Retail Variety Industry Analysis Halie Moyer Tara Rybecky Jennifer Santos Clara Spence Jenny Truong June 24, 2015 1. Introduction The purpose of this report is to determine if the Retail Variety Industry, SIC Code 5331, is attractive or unattractive. This industry is defined as one that sales general merchandise. Some of the offerings include apparel, automotive parts, dry goods, hardware, groceries and home furnishings. The major component of this particular industry is that the offerings