A logistician is someone who analyzes and coordinates an organization's supply chain—the system that moves a product from supplier to consumer. They manage the entire life cycle of a product, which includes how a product is acquired, distributed, allocated and delivered. Logisticians work in nearly every industry. Marketing logistics involve the transportation of goods in a planned manner which offers control over the distribution mechanism. Logistic Market is mainly a combination of marketing and operations. Every business requires both the functions to operate with a profit. Marketing creates a demand and logistics fills that demand through effective flow of goods/services. Together they are referred to as Marketing Logistics.
Sri Lanka holds an important strategic geographical advantage as the country is right at the center of the maritime silk route connecting the East and West through the Indian Ocean. Expertise says that Sri Lanka can reap the best advantage of this position by developing maritime and aviation sectors and improving infrastructure facilities while enhancing the knowledge and skills of Sri Lankans. That’ll help Sri Lanka to become Center of Logistics Provider in Indian Ocean. But unfortunately Sri Lanka is currently standing on a very poor position in Logistics field…show more content… Logistics market is directly connected with the in export growth Sri Lanka. Given the limited size of Sri Lanka’s domestic market, targets set by the government on export growth cannot be met without a significant improvement in export performance. Both export product categories and destinations need to be diversified. A concerted effort to plug into Asian supply chains will also be particularly important. At a time when the global economic centre of gravity is shifting from West to East, Sri Lanka needs to address a situation where 60% of its exports are directed to the sluggish markets of Europe and North America and less than 10% to the dynamic markets in China and