Essay On Jib Fowle's Fifteen Basic Appeals In Advertising
945 Words4 Pages
Advertisers today attempts to use different appeals to the public and tends to fit them to certain stereotypes toward how advertisers see the readers on the magazine. Like, those who read Time Magazine are those that are concerned with the government and the world’s issues. On the other hand, the readers of Cosmopolitan and Glamour are targeted toward budding teens and young women that are interested with their outward appearance and self-confidence. Based on Jib Fowles’s fifteen appeals, Advertising’s Fifteen Basic Appeals, he discusses the fifteen emotional appeals that seem to be found in most ads today. While many people find advertisements to have its advantages that promote positive causes and beneficial products, they fail to realize the negative aspects of advertising that forces ideals upon themselves. While flipping…show more content… Both of the ads “Splendor” and “Dazzling”, consisted of a woman in elegant attire and were both being held by a man. In “Splendor”, there is a young, attractive, blond woman that is being embraced in another man’s arms. In “Dazzling”, the well-dressed woman is enjoying herself on the dance floor accompanied by a mysterious handsome man. Both these ads suggest Fowles’s appeals for sex and prominence due to the message both ads are trying to portray. The close proximity between the couple, hints the appeals of the fact that the perfume is supposedly drawing the men towards them gives off the ideas that will allow the readers of this magazine be hopeful that this would happen to them too. Although the ad does mean well to young readers, there is also some fault within its message. This ad gives off the vibe of false hope to its readers. This falters the readers’ self-confidence, makes them desperate, and yearns for the opportunity to conform to the ideals and impossible standards of beauty and perfection. This creates