Employee Value Proposition Case Study

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Shopper360 Sdn Bhd is a well-established group of shopper marketing services provider in the retail and consumer goods industries in Malaysia with thirty years of experience in the in-store industry. The group which based in Petaling Jaya (as shown in Figure 2.1), consists of more than 1000 employees (age range), is currently the largest brand-building communication provider in Malaysia. It offers a comprehensive range of marketing and advertising services. Its local and multi-national client base includes Nestle, Colgate-Palmolive, F&N Beverage, Fonterra, Samsung, U Mobile and Huawei. The organisation has a strong network of retail partners comprising hypermarkets and supermarkets such as Giant, Cold Storage, Econsave, The Store, Billion,…show more content…
Gary had voluntarily shared the brainchild of his work in job designing done for the company & its employees. According to him, the management of the company greatly emphasised that its pool of employees is a community of experts and they are walking the talk by enforcing its talent management and development program diligently. The Employee Value Proposition (EVP) that the HR manager named it as a journey because it is meant to be ‘experience’ affective rather than solely outcome-oriented. Column 1 – Working with Purpose According to its HR manager, Company-S business strategy and directions are always well-structured and clearly informed to its employees. In other words, employees are aware of their job tasks and duly performing their responsibilities with clarity. The company structure which comprised of several establishments (company names are abbreviated for confidential purpose) under its flagship with well-defined business scopes is tabulated in Table 2.2 below: Table 2.2 Structure of Company-S and Business Scopes Company-S PAM In-store shopper engagement solutions JR Retail field force management, in-store and retail

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