Dollar Tree Shines: A Case Study
317 Words2 Pages
Based on the dollar tree motto known as “It’s all about the thrill of the hunt” they will continue to keep their low cost customer interested in their product mix (Dollar Tree, 2015). Where Dollar Tree shines is their approach to their products keeping low cost prices for value based products where they should be competitive within the market. Another very valid point is that dollar tree has been growing its business and expanding, all while developing their own product brands and store models. They are focused on their growth and acquisitions so that they will emerge as the low cost provider of goods and food stuff across the nation. Dollar tree has not invested in the internet for marketing and sales but over the long haul will need to develop