Dodge Ram Ad Analysis: Boots And Wings By Miranda Lambert
1261 Words6 Pages
The Dodge Ram
What kind of vehicle does one drive or does one not have a vehicle to drive? Is one ready for a change to a brand new truck that will turn heads? There are a variety of trucks in the world, but only one performs at its' highest level. The ad "Boots and Wings" featuring Miranda Lambert, for a new 2015 1500 Dodge Ram appears on the television and social media. January 22nd, 2015 the ad was released and appeared around the world on television. During the time of publication, winter had approached and snow was on the ground. Some individuals were in need of a vehicle with four-wheel drive that was capable of getting them from point A to point B in the snow. The way that the ad was introduced was through glittering generalities, the concept of family values and beliefs were stated through the song to connect with the audience. Testimonial was used as well, by allowing Miranda Lambert a country music celebrity to try and sell the Dodge Ram. The audience for the ad are fans of Miranda Lambert, individuals that believe in family roots,…show more content… There were a few types of audiences: fans of Miranda Lambert, individuals that believed in family roots, hard workers and truck lovers. Depending on the specific group that is being marketed too, one should be careful that he or she does not specifically call others out. In certain circumstances it is okay to profile certain groups, as long as one is meticulous on what is being stated. Many benefits can arise when a certain group is being profiled because the members of that group will be able to determine that the ad is meant for them to see. It can be very risky to profile certain groups because other types of groups may experience abandonment, this feeling of abandonment may cause sales to drop. No matter the type of ad being introduced, there will always be a certain audience that is being