Delta's Distinctive Competencies

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it makes sense to make these healthy, delicious meals available on our coast-to coast flights," said Joanne Smith, Delta's senior vice president In flight Service. 3. What are the distinctive competencies of your company? Distinctive competencies is what help a firm stand out in its markets when its competencies are superior to its competitors’ competencies. Delta Airline distinctive competencies is Resources, Capabilities, and Competencies. Delta has the resource which is the assets of a company. Delta has both the tangible and intangible resources. Tangible in terms of equipment and money and intangible which are nonphysical entities that are created by mangers and other employees, such as brand names, the reputation. This resources is valuable…show more content…
The way Delta Airline treat its customers, has given the management an indication of their service quality as perceived by customers. Delta Airline is based largely upon its capability to manage its resources in highly productive way. Delta’s structure, control system, and culture promote efficiency at all levels within the company. Competencies: Delta Competencies range from Employee Loyalty, Code-Sharing, and Technology. when first looking at Delta Air Lines, many different things stand out pertaining to how the company differentiates itself from the rest of the airline industry. The types of technology employed within the aircraft are substantial, ranging from audio and video entertainment within all of their aircraft (excluding MD-88's), to their idea of implementing a feature for passengers to being able to dock their Apple iPod portable music and video players, allowing them to both charge the device as well as display the contents onto their own personal TV's. Outside of the aircraft. These competencies has contributed to enhanced employee performance and ultimately result in…show more content…
Delta resources is derive from the company buying refurbish aircraft instead of spending billions on new aircraft and also Delta’s Operating revenue grew at a five-year CAGR (compound annual growth rate) of 6.1% from 2009 to 2013, mainly driven by a 6% growth in passenger mile yield, a 0.6% growth in RPM, and a load factor of more than 80%. The PRASM has increased at a five-year CAGR of 6.5%. These improvements have been possible because of various joint ventures and alliance agreements undertaken to improve network efficiency and investments in major airports for better infrastructure. Again managing fuel costs is another strategy the company is using. Delta manages its fuel costs (about 33% of the company’s total operating expense) through purchase agreements, fuel hedging, and operating a refinery. While purchase agreements and fuel hedging are common industry practices to tackle fuel price volatility, vertical integration through ownership of a refinery is a strategy unique to Delta. Corporate travelers have rated Delta as the leading U.S. airline for the third consecutive year in the BTN Annual Airline survey. Delta has the highest overall score, 3.93 out of 5, and it leads in all categories except overall price value, which Southwest Airlines (LUV) beat Delta. A dividend and share buyback program provides direct benefits to shareholders by proving regular income and better

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