and grand ideas (Klein, 2000). This leads us to the idea that there are limits to critique in the context of advertising in postmodern day, with these limits being the co-option of critique by advertising and consumerism (Briggs, 2014 Topic 3.1 Slides). Klein moves on to say that “critical perspectives are embraced by corporations as a way of selling to more ‘savvy’ consumers, creating niche markets” this appeals to the contemporary audiences ‘savviness’ due to their familiarity with media culture
Laura Portwood-Stacer’s article “Anti-Consumption as Tactical Resistance: Anarchist, Subculture, and Activist Strategy” defines anti-consumption as a way of life in an attempt to stray from the straightforward definition of anti-consumption as an actual abstinence of consumption. She examines the practices of anti-consumption in the daily lives of anarchist activists as a means to demonstrate the cultural and political significance of resistance and its potential effects. According to Portwood-Stacer
showing how advertisements form a relationship between consumption and happiness. The “cycle of consumption” limits the success of the average citizen and creates the ideology that buying certain products will lead to a level of success that the consumer would have had never otherwise reached. The narrator talks about what he sees in the bathroom, “There was an almost new can of shaving cream and a Gillettte razor at the washasbin. toothbrush and toothpase, soap, lotion, even clogne” (Murakami
Youth deviance refers to behaviour that goes against the norms of society which young people do. There are four key theoretical perspectives which outline youth deviance - marxism which explains that youth deviance is a form of resistance to capitalism and their working class position, functionalism which explains that youth deviance functions for youths to achieve goals and status, interactionism which believes youth deviance is a reaction to the negative labels given to young people by the media
Laura Portwood-Stacer’s article “Anti-Consumption as Tactical Resistance: Anarchist, Subculture, and Activist Strategy” defines anti-consumption as a way of life in an attempt to stray from the straightforward definition of anti-consumption as an actual abstinence of consumption. She examines the practices of anti-consumption in the daily lives of anarchist activists as a means to demonstrate the cultural and political significance of resistance and its potential effects on society. According to