Though I love both companies, Ulta is my winner. For their brand consistency and recognition, the “one stop shop”, and the best of both worlds of high-end and drug store. For those of you that didn’t know, Sephora was established in the year 1970 in France, then moved their way to the United States in 1998. Sephora offers high-end cosmetics, fragrances, skincare, and a of minimum hair tools. Ulta was established in 1990 in the United States as a discounted beauty retailer, offering both high-end and drug-store (budget friendly) cosmetics, fragrances, skincare, a salon, and a huge range of hair products and tools.
Brand Identity, and the Logo, Ulta has stayed with the simple black and white/white and orange logo for a very long time. Little…show more content… Also they have Sephora TV, which are little tutorials to keep their simplistic style. Through the use of their composition and color palette, you would know in an instant that it is Sephora without ever seeing the logo. When comparing the two beauty retailers on their social media presence, there is really not that much of a competition. On both retail websites, every product has Facebook, Twitter, and Pinterest buttons on the sides of each product to share. But when you go to explore and to compare the two, Sephora has a much larger reach than Ulta…show more content… With each program you get special discounts and coupons, and the points can be redeemed for either cash off your purchase or product samples. Each store has slightly a different target market, and they tailor their programs to each. With that in mind, fans of Ulta or Sephora fans will always stay with their store because they either want variety and value (Ulta) or high-quality and special attention (Sephora) addicts realize that Ulta carries the majority of what Sephora does, plus so much more, and also has a salon and certified makeup artists as well, then they’d e more likely to both. And when Ulta customers want a more boutique experience, they’re more likely to shop at Sephora. However, with the economy as it is today, the wide range of price points at Ulta give it an edge over Sephora’s luxury