I’ve chosen to compare the theorists Zimbardo with his famous Stanford Prison Experiment (1971) and Reicher and Haslam with their BBC Prison Study (2001). They’ve all helped to shape our understanding of how being placed in different situations impact our behaviour more than our individual attributes. Zimbardo’s study is one of the key pieces of research in social psychology. His study demonstrates the sheer capability of an individual's cruelness when placed in an authoritative role. Similarly,