Abstract Summary: H&M has been at the forefront of affordable chic for some time now. From its Swedish base, Hennes and Mauritz have grown into a major multinational clothes and cosmetics retailer. Just the place for fashionistas, it now has over 1500 outlets in 28 countries and a turnover in 2007 of over SEK92bn. H&M was one of the first to challenge the retail clothing sector by delivering fast fashion at low prices. The company offers different concepts for women, men, teenagers and children and
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He was sitting in the patio area of a bakery with a couple of bags, his juggling sticks, and bike. I went down the street to buy each of us some lunch, and came back to join him. I had planned to tell him about the research I was doing on consumerism and obtain some insight on what downtown is like with shoppers around the holidays. I asked John about his juggling and then we began to talk about his bike. I asked him “Where did you get your bike?” he became really animated