Case Study: Canadian Tire
168 Words1 Page
Canadian Tire ranks as the top ten brands in Canada consistently with operating different business, which include clothing, sporting goods, general merchandise, financial services and petroleum. Canadian Tire set some unique strategic goals and objectives to make more successful, which is about the core, improvement and growth opportunity. In order to achieve the growth through a positive customer experience, the company is not only building the e-commerce way to purchase the wheels and tires, but also, readjusting their merchandizing tactic and proving training program for employees. The financial service in Canadian Tire has reached four million accounts. They make credit and payment plans to reinforce the core. Then, the key functions like