The following research report will be discussing about one of the product's of the Canadian milk industry, Parmalat Canada's Beatrice Milk. Focusing on four main areas: Introduction, situation analysis, target market, and position I. Introduction Beatrice Foods Canada Ltd. is a Toronto, Ontario based dairy unit of Parmalat Canada. The Canadian unit of Beatrice Foods was founded in 1969, and was separated from Beatrice Foods in 1978, which was founded in 1894 by George Everett Haskell and William