Ben And Jerry's Case Study

797 Words4 Pages
Ben and Jerry’s is an ice cream manufacturing company founded in 1978 in Burlington, Vermont, U.S.A. Right from the beginning the founders, Ben Cohen and Jerry Greenfield, have kept an equal focus on creating delicious ultra premium ice cream desserts and giving back to social and environmental issues. Their grassroots efforts to use local and sustainable ingredients superseded today’s farm to table craze by decades. Despite Ben and Jerry’s annual sales revenue of $132 million and incredible growth into international markets, these two founders remain invested in giving back to their community and the planet. Of all the companies we studied during this unit, Ben and Jerry’s has by far the most impressive dedication to corporate social…show more content…
Employment Opportunities for the Underserved Ben & Jerry’s brownies are baked by Greyston Bakery, a company that provides jobs and training to job-seeking folks who could use a helping hand. Marriage Equality Ben & Jerry’s cares deeply about social justice, including marriage equality for all. We believe that loving couples of all kinds should be free to marry. Certified Humane All the eggs that go into Ben & Jerry’s ice cream in the United States come from happy chickens on Certified Humane cage-free farms. Giving Back Monetarily The Ben & Jerry's Foundation was established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects. Anti-Artificial Growth Hormone Ben & Jerry's is against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products. Farm Aid Eight million Ben & Jerry's pints carry a "Support Farm Aid " message as part of the grassroots efforts of Farm Aid, a non-profit organization whose mission is to keep family farmers on their
Show More
Related

  • Be And Jerry's Ice Cream Company Case Study

    990 Words  | 4 Pages

    (2008).In this case, Ben and Jerry established a firm relationship with the local authorities due to their extraordinary CSR. Therefore, it may also result in a use of more local government land compared with their competitors which grant them the apparent competitive advantage (Ben and Jerry’s

    Read More

  • Example Of Corporate Social Responsibility

    1858 Words  | 8 Pages

    Social responsibility or corporate social responsibility (CSR) is a form of corporate self-regulation that is integrated into a business model. The CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures it is actively in compliance with the spirit of the law, ethical standards and national or international norms. With some CSR models, a firm's implementation of CSR goes beyond compliance and engages in actions that appear to further some social good, beyond the

    Read More

More about Ben And Jerry's Case Study

Open Document