Ben And Jerry's Case Study

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Ben and Jerry’s is an ice cream manufacturing company founded in 1978 in Burlington, Vermont, U.S.A. Right from the beginning the founders, Ben Cohen and Jerry Greenfield, have kept an equal focus on creating delicious ultra premium ice cream desserts and giving back to social and environmental issues. Their grassroots efforts to use local and sustainable ingredients superseded today’s farm to table craze by decades. Despite Ben and Jerry’s annual sales revenue of $132 million and incredible growth into international markets, these two founders remain invested in giving back to their community and the planet. Of all the companies we studied during this unit, Ben and Jerry’s has by far the most impressive dedication to corporate social…show more content…
Employment Opportunities for the Underserved Ben & Jerry’s brownies are baked by Greyston Bakery, a company that provides jobs and training to job-seeking folks who could use a helping hand. Marriage Equality Ben & Jerry’s cares deeply about social justice, including marriage equality for all. We believe that loving couples of all kinds should be free to marry. Certified Humane All the eggs that go into Ben & Jerry’s ice cream in the United States come from happy chickens on Certified Humane cage-free farms. Giving Back Monetarily The Ben & Jerry's Foundation was established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects. Anti-Artificial Growth Hormone Ben & Jerry's is against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products. Farm Aid Eight million Ben & Jerry's pints carry a "Support Farm Aid " message as part of the grassroots efforts of Farm Aid, a non-profit organization whose mission is to keep family farmers on their

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