CHAPTER 1 INTRODUCTION 1.1 Background of study Since the beginning of agriculture humans have had to endure major crop losses because of disease. Even today, when crop health is under careful scrutiny, disease may suddenly strike and ruin an entire season's growth. Fungal plant pathogens play an important role in all our lives as they threaten food security, economic prosperity and natural environments. Many fungi produce biologically activecompounds, several of which are toxicto animals or plants
Mix. In this topic we study that how brand image of ACC helps the boost in sale of Ready Mix Concrete of ACC and will also try to understand the impact of brand image in the marketing of concrete. OBJECTIVES • To study about the brand image about ACC Concrete • To study about the effects of brand image on customer buying • To study about the various products offered by ACC concrete • To study about the strategic positioning of ACC concrete in the market Scope of the study Concrete is a important