BCBG Max Azria's Price Line

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BCBG Max Azria’s price line would be bridge between better and moderate. They mostly sell maxi dresses to people who have special events or parties. However, they also have some short dresses, jackets, pants, and tops in high prices. Their dresses mostly have slim and hourglass silhouettes with emphasizing waistline. The fabrics of their dresses are very light and soft. Most of their fabrics are Polyester and Nylon. To examine the garment closer, I chose the gown dress named Cailean, which has dark crystal blue and beige colors. Cailean was crafted from rich lace and finished with a banded waistline for a flattering fit. It has round neckline with slit and short sleeves. It is concealed center back zipper with 2 hook closures. The blue colored…show more content…
They have many leggings and trousers in slim, straight, and flared silhouettes. The colors are really simple and classic such as black, white, gray, and brown. I chose one slim trouser named Kurra, which has balck color. The trousers have slash pockets at front and two stright pockets at back, and slit at front leg openings. They have front fly zipper closure with hook closure. On the back waistband, there are tabs with 2 buttons on the each side. They also have Polyester and Spandex lining. I think there is no specific modification to make less expensive. There are enough closures and pockets and lining. The silhouette and design are also very classic and chic. The price ($138.00) is reasonable because they have many details like tabs, slits, and closures. However, I think it might be better if they use other expensive fabrics such as linen, wool, satin,…show more content…
The space between clothes was about 1 inch. There were just small amounts of the clothes in one wall-hanging. There were mostly 3 clothes per each design and some sales were 5 clothes per each design. They used only white lightings on the top ceiling. I couldn’t see any lights on the wall or under the floor. Only two employees were working and they were not friendly to me. When I entered the store, nobody greeted me and when I try to go near to them to get permission to examine and take a picture of clothes, they didn’t even see me. Then they looked at me as I said hi to them. I got disrespectful manners from them, and they didn’t even look at me when I exited the store. The store was very quiet, and the classical music was turned on. There were few customers mostly white tall people. There was only one cashier spot, and the floor was made of wood and ceramic. All clothes, jewelries, and accessories were well organized. I went to the Fashion Island, Newport Beach. The store was in front of Bebe store. The location environment was really

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