The Kenyan horticulture includes a broad range of fruits, vegetables and an export-oriented flower sector. In this report, however, the depiction (and further analysis) of the horticulture supply chain focuses on fresh fruits, (leafy) vegetables and potatoes. The scope proposed brings the focus necessary to the subsequent analysis. Kenya’s tropical and temperate climate zones allow all year-round cultivation of a wide range of crops. High soil fertility and competitive labour force also help horticultural
questions. I requested to all participants but only eleven research participants (9.2%) voluntarily responded by writing on provided one blank paper. Those reflections and suggestions are presented below as it is. However, to maintain the confidentiality of the research participants and to be ethically correct the original personal information of those respondents are not presented and hence given the fruits pseudonym as “Apple”, “Apricot”, “Avocado”, “Banana”, “Butternut”, “Cherry”, “Clementine”, “Elderberry”