The Undercover Boss USA episode began with a brief summary and explanation of the business and the CEO. The business was Forman Mills, which is a discount retail store in the USA. The business sells discount apparel and merchandise around the USA. Its target market, when forming marketing strategies and advertising campaigns, is the lower LSM groups as the Forman Mills’ stores have been established in lower income areas in the USA (Heavy – Forman Mills Information). The values and organisation culture