Ambuja Cement Case Study

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Ambuja Cement is one of the leading suppliers of cement in India. The company operates out of Gujarat, a state constantly plagued by acute shortage of freshwater sources. Located near the Gir Wildlife Sanctuary in the Kodinar Region, the ecological balance of the area was of supreme importance as it was a crucial habitat for the fast dwindling Asiatic Lion population. Over withdrawal of freshwater and unregulated usage of land in this region caused a quick depletion of water table and the water salinity levels sky rocketed. The scope of the project was to address the impact of Limestone & Fresh water extraction in the region. The ecosystem involved is of prime importance because it lies between the Arabian Sea and the Gir Sanctuary which houses…show more content…
The result of these strategic initiatives have been very positive. Rehabilitation of 330 hectares of land and 275000 planted trees, tremendous increase in local employment opportunities; enhanced wildlife of the region through artificial water reservoirs; marine life support, flood protection & climate regulation through mangroves; and Salinity regression from the freshwater towards the sea over the years are a few important results worth mentioning. Also the strengthened relationships with the local community and local authorities have earned the company a guaranteed license for their future operations in the region. 3. Syngenta Syngenta is one of the world’s leading companies operating in the agriculture sector. As the first step, they decided the scope of the review. The exercise was focused on the farmers of four Indian Southern states namely Andhra Pradesh, Kerala, Karnataka and Tamil Nadu as well as Maharashtra. The farmers constituted one of the company's customer segments and in order to conduct this activity, Syngenta assembled a team of managers from 3 departments- marketing, sustainability and
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