Alibaba Group Case Study

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Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown into a global leader in online and mobile commerce. Today the company and its related companies operate leading wholesale and retail online marketplaces as well as businesses in cloud computing, digital media and entertainment, innovation initiatives…show more content…
The major businesses and the businesses of their related companies and affiliates has included Taobao, Tmall, Juhuasuan, AliExpress, Alimama, Alibaba Cloud, Ant Financial and also Cai Niao. The Alibaba culture is about championing all the small business. They operate an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper. Their success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs and wants of their…show more content…
They expect their people to uphold the highest standards of honesty and to deliver on their commitments. Other than that, Alibaba group’s value including passion. They expect their people to approach everything with fire in their belly and never give up on doing what they believe is right. They believe that people who never give up will end up success and reach their goal. Lastly, their value also included commitment. Employees who demonstrate perseverance and excellence are richly rewarded. Nothing should be taken lightly as we encourage our people to “work happily, and live

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