Yoga Trainer Target Audience
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The target market for the Yoga Trainer Certification Program is not segmented as it will appear to 18 and over. However, the strongest market to target has been identified as adults 35 to 54 years old or adults who have actively practiced yoga for seven or more years.
It should be noted the target market may not fall into the strongest range during the first year. Our market for the first year will be the Village of Yellow Springs and Antioch Students. To focus on the identified target market during the first year we will market heavily within a 30 mile radius to establish and secure our position for the following years.
Specific characteristics of the broad target market:
• The geographic target is the Village of Yellow Springs and Antioch