The strategy selection used by Telstra is, a Niche Differentiator which is the one seek to become top one of industry by selling the best product in every target segment. Telstra really care their network performance and they proud of having feedback of the best network provider in Australia. They do minimum focus in other segments just only touch on pay television. They spend aggressive in promotion and sales investment is high for keeping the awareness of public. For example, they introduced the 4GX network in 2015, the advertisement is about a campaign highlighting the lower speed of the network is like slow motion. The campaign not only run across on television and in cinemas, other channel like the internet, billboard also covered on.