Weasel Words Lutz Analysis
551 Words3 Pages
A Weasel’s Wiggle
Advertising. The word is both alluring yet cautious to us. A word defined as the act of calling public attention to sell a product to consumers in some form of public communication. However, the idea of selling these products can be misleading and often convincing like a weasel wiggling its way into an egg. In today’s society people often feel as if they are con into a product sold by advertisers
In the featured essay “Weasel Words,” the author, William Lutz, discusses an advertiser’s ability to use different strategies to sell consumers their products. Lutz mainly focuses on one such strategy known as “weasel words,” or words that “appear to be making a claim