Washburn Guitars Marketing

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Washburn Guitars produces high-quality guitars by looking at each guitar as a piece of art. The employees have a passion for their craft and get a sense of satisfaction when they see the finished product utilized to create music. It is their passion for the product that motivates them to seek perfection with every instrument they produce. Washburn Guitars employees are intrinsically motivated because the company fulfills the individual need of self-actualization, (Achua, 2014) The highest level need in Hierarch of Needs Theory. (Achua, 2014) This level of self-satisfaction in the workplace allows members to work to their fullest potential and increases quality and production. Although the content did not specifically state the employees

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