Walt Disney Case Study

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The Walt Disney Company a multinational media and entertainment conglomerate located at the Walt Disney Studios in Burbank, California. A conglomerate is a business composed of several companies, each one producing unrelated goods or services. In 2013, the Walt Disney Company became America's largest media conglomerate in terms of revenue, with 27% of parks and resorts, 24% of studio entertainment, and 17% of media networks. The Walt Disney Studios, today, is one of the largest and best-known studios in America. Disney was created on 16 October 1923, by Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, and started itself an American animation industry before expanding into film production, television, and theme parks. Three…show more content…
On 16 December 1929, they changed from The Walt Disney Studios partnership to Walt Disney Productions Corporation. From 1937 till 1940, Walt Disney released their first animated film “Snow White and the Seven Dwarfs”. Walt Disney Enterprises, Disney Film Recording Company, Liled Realty and Investment Company, and Walt Disney Productions formed Walt Disney Productions and went public. The following year in 1941, they made morale-boosting propaganda films for the United States during World War II. In October 1954, the ABC network started Disney's first series, “Disneyland”, which became one of the longest-running series in history. In 1955, Disneyland was opened for parents and children to spend time together and have fun. In September 1966, Walt was diagnosed with lung cancer. After his death on December 15, 1966, the company began to decline slowly, which ended up in an attempt to buy the company from shareholders. In 1971, Walt Disney World was opened to the public, and at the same year Roy Disney died of a stroke. He left the company under the control of Card Walker, Donn Tatum, and Walt and Roy's son-in-law Ron Miller, each one of them was trained by Walt and Roy. In 1983, Disney Channel started and…show more content…
For over 90 years, The Walt Disney Studios was the base on which The Walt Disney Company was built. Nowadays, the Studio makes music, plays and movies to people throughout the world. The music group contains Disney Music Publishing. The theatrical group makes live events. Media networks have a collection of broadcast, radio and other media networks. This section includes sales groups, distribution, media, research, marketing and communications. Walt Disney Parks and Resorts became one of the world’s most visited places, providing people each year to spend time with their families and friends making memories that will last forever. Disney Consumer Products section delivers new products from toys and clothes to fine art and books. It delivers the magic of Disney into people’s homes with products they can enjoy all year long. Disney Consumer Products includes three units; Publishing, Licensing and Disney Stores. Disney Publishing is the world's largest publisher of children's books, magazines, and digital products. The Licensing business includes five strategic planning priorities: Classics and Entertainment, Disney Media, Disney Princesses and Disney Fairies, Disney and Pixar Animation Studios, and Lucasfilm and Marvel. The Disney Store runs across North America, Europe and Japan. There are more than 350

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