Video Analysis: Ram Trucks Super Bowl Commercial
159 Words1 Page
The first one is the Official Ram trucks Super Bowl commercial. Obviously, this commercial promotes RAM trucks, yet it does that in an unusual way. This commercial caught my attention since it breaks the mold of the usual promotion of a product. In fact, it promotes the truck in an indirect way, for it does not focus on the characteristics of the truck but on the characteristics of the ones more likely to drive it; in this case, the Farmer. This video describes in a few words the raw reality of the life of a farmer. Emphatically, it shows the hard work farmers perform on their everyday lives to maintain a working farm and a healthy family as well. In this manner, I think RAM wants to show their product as a helpful resource for the farmers