Vertical Merger

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VERTICAL INTEGRATION & MERGERS :- When two or more firms, operating at different levels within an industry's supply chain, merge operations for producing different goods or services for one specific finished product, it is called as vertical integration or merging. Most often the logic behind the merger is to increase synergies created by merging firms that would be more efficient operating as one. Two firms are merged along the value-chain, such as a manufacturer merging with a supplier. It is a merger between two companies that produce different products or services along the supply chain toward the production of some final product. REASON BEHIND VERTICAL MERGING:- • Vertical mergers are often used as a way to gain a competitive advantage…show more content…
Vertical mergers or vertical integration happens when the acquiring firm buys buyers or sellers of goods and services to the company. In other words, a vertical merger is usually between a manufacturer and a supplier. EXAMPLES:- 1) An automobile company joining with a parts supplier would be an example of a vertical merger. Such a deal would allow the automobile division to obtain better pricing on parts and have better control over the manufacturing process. The parts division, in turn, would be guaranteed a steady stream of business. 2) One of the most well-known examples of a vertical merger took place in 2000 when internet provider America Online combined with media conglomerate Time Warner (NYSE:TWX). The merger is considered a vertical one because Time Warner supplied content to consumers through properties like CNN and Time Magazine, while AOL distributed such information via its internet service. Fig: Time Warner stock price after vertical merging (negative impact) HORIZONTAL INTREGRATION AND MERGERS…show more content…
This type of transaction is called a horizontal merger, and because the deal reduces competition in the marketplace, such transactions are heavily regulated by antitrust legislation. This type of merger can either have a very large effect or little to no effect on the market. When two extremely small companies combine, or horizontally merge, the results of the merger are less noticeable. These smaller horizontal mergers are very common. TYPES: 1) Small horizontal mergers:- If a small local drug store were to horizontally merge with another local drugstore, the effect of this merger on the drugstore market would be minimal. 2) Large horizontal mergers:- If one company holding twenty percent of the market share combines with another company also holding twenty percent of the market share, their combined shareholding will then increase to forty percent. In a large horizontal merger, however, the resulting ripple effects can be felt throughout the market sector and sometimes throughout the whole economy. Large horizontal mergers are often perceived as anticompetitive. This large horizontal merger has now given the new company an unfair market advantage over its competitors.

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