Universal Studios Target Audience

1093 Words5 Pages
Universal Studios is a major theme park, consisting of two parks, Universal Studios and Universal’s Islands of Adventure. These parks are located in Orlando, Florida, which is home to two of its largest competitors, Walt Disney World and SeaWorld. Considering all three of these major theme parks are located within a close proximity of each other and are very successful, they must each have their own group of loyal customers that keep coming back. “Universal Studios in Orlando is the second most popular attraction among Orlando visitors and receives a broad cross-section of local, domestic and international visitors (Belge, McCarthy, Osman, Saranathan, 2011, pg. 21).” That being said, it has a lot of competition with Walt Disney World for the number one spot. Although Universal Studios has other competition with other theme parks within the area, it also has its own separate target market. Universal Studios targets a larger market of people ranging from families with younger children, young adults, and even couples (Belge, et al. 2011, pg. 21). Universal has a larger target market because of the variety of attraction…show more content…
210). This is commonly used to identify the target market. Universal focuses on the type of people they want to attract based on the ages, family size and income that these families have. All of these are put into consideration when marketing. Reasonably priced tickets is important to bringing in customers because generally speaking, their target market is within the middle class. Age is also important because Universal Studios is aiming to make the park kid and adult friendly to keep a wide range of people coming back. They must use the age demographics to keep things updated and enjoyable for people of all different ages, considering that’s whom they are
Show More
Related

  • Lululemon: The Lime Line

    1621 Words  | 7 Pages

    than other Lululemon products. It will be more inclusive. The message is that a healthy lifestyle and athletic activity is right for everyone. STRATEGIC MARKETING OBJECTIVE The primary marketing objective is for Lululemon to attract a new, wider audience while stile maintaining its current customers. The secondary objective is to increase sales by 20% within 18 months. The tertiary objective is for Lululemon to recover from its previous negative attention tied to its brand being seen as overly exclusive

    Read More

  • Chaplin's Use Of Pathos In The Tramp By Charlie Chaplin

    1285 Words  | 6 Pages

    In 1915 he left Sennett to accept a $1,250-weekly contract at Essanay Studios and his brother Sydney took his place as Fred Karno’s leading comedian. It was with Essanay that he began to use elements of pathos into his comedy. The fourteen films he made for the company were distinctly marked and designated upon release as the “Essanay-Chaplin Brand.” The company’s headquarters were in Chicago, and the company had a second studio in Niles, California. The most celebrated of the Essanay comedies, “The

    Read More

  • What Is Lionsgate's External Environment

    1785 Words  | 8 Pages

    offerings and rising production costs have gradually forced average cinema ticket prices to rise, a trend that will likely continue with the decline of cinema attendance as studios search new forms of revenue growth vehicles. Piracy, the illegal distribution, sale, or sharing of

    Read More

More about Universal Studios Target Audience

Open Document