Tri-Five Era Research Paper

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Tri-Five Automobile Era The Tri-Five Era is a moniker that refers to the 1955, 1956, and 1957 Chevrolet automobiles, specifically the models known as the Bel Air and Nomad. The year 1955 was a pivotal year for the automobile industry and, from 1954 to 1955, Chevrolet made drastic changes to almost every part of their cars. While Chevrolet made some minor and some major changes to their cars in 1956 and 1957, the baseline for their cars remained the same until 1958, thus the moniker Tri-Five. During World War II, many automobile manufacturers converted their plants to produce equipment and vehicles for the United States Military. The remaining automobile manufacturers were limited on the amount of steel that they could use in the production…show more content…
While the United States reduced steel restrictions in 1945 following the end of World War II, some form of restrictions remained in place through the Korean War cease-fire in 1953. With automobile manufacturers no longer being required to produce items for the war effort, an ample supply of steel, and an American population that was yearning for innovative car designs, Chevrolet delivered cars that Americans immediately fell in love with and won over the vast majority of American car buyers. Chevrolet sold over 1.7 million new cars in 1955, almost a quarter of the total automobile sales in the United States. The Tri-Five Era proved to be a key era in Chevrolet’s history and was an era of radical design change, innovation, production and sales, and an era that proved why General Motors, the parent company for Chevrolet, appointed a man named Edward N. Cole as the Chief Engineer for the…show more content…
Americans fell in love with the various new color choices offered and colors such as turquoise, coral, and sea mist green appealed to buyers and quickly gained popularity. Chevrolet’s new car also received a new mantra “Motoramic Chevrolet” in 1955. Chevrolet used this slogan in all print ads and movie theater commercials. The new slogan, design changes, features, and color options all led to Americans desperately wanting to see and drive the new “Motoramic Chevrolet”. Chevrolet’s production of the new designed car almost doubled that of its predecessor. Chevrolet produced nearly five million Tri-Fives in a three-year span and remained atop the list as the top producing automobile manufacturer in the United States. The new designs led to a boom in automobile manufacturing during this era, which led to one in six Americans working directly or indirectly for the automotive

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