Toyota Camry Stereotypes

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Everyday new drivers and long time drivers are hitting the roads, some are looking for a dependable car and others are just looking for a car to get them where they need to go. Everyone who gets behind the wheel of a car is seeking adventure and a newfound thrill of driving themselves places. So with car companies trying to target these new and old drivers, Toyota auto motives needing to reach all kinds of audience’s, what better way of doing that than combining your car with a sense of treasure hunting and excitement. If you've caught a look at the new paper ads for the "bold" 2014 Toyota Camry, you'll note a decidedly younger feel to them. A treasure hunt endorses a trill aspect to the ad and pictured front and centered is the Holy Grail,…show more content…
This Magazine contains celebrity gossip, fashion trends and tips, updates on what celebrities are up to and what is in and what is out trend wise. What demographic is most interested in these sorts of things? 70% of readers are female and 42% are one child in the house the median age range is 38, 80% of readers are in college, 66% of readers are employed with a household income of $59,734.00. This magazine advocates a trendy lifestyle, where everyone is up to date on celebrities and they’re where a bout’s and trendy fashion fads. Toyota Motors concludes that you the buyer is “bold” and that one bold choice in buying the 2014 Toyota Camry will lead to many more bold choices to come. `The advertisement uses a lot of colors that have great meaning in trying to capture customers to buy their car. Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance. Black is the color of the hidden, the secretive and the unknown, creating an air of…show more content…
Toyota has been targeting great quality and wholesome reputation among its consumers, which resulted into a difficult position in the automobile market. Giving the driver a high quality, and homelike atmosphere which as been already been written in Toyota’s five main principles, which have been educating the company’s development for over eighty years. Therefore its customers would see them as a corporation that enjoys putting you the customer in a car that is going to make you feel safe, at home and will give you a trill seeking ego that makes you want to drive around looking for buried treasure and hide in barns. All drivers might not all be looking for the Holy Grail but it sure seems like a good place to start. The 2014 Camry, Toyota is aiming for customer’s ages 35 and older that are bold, adventurous, and who like a high-tech feel to their

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