Time Ain T Money Rhetorical Analysis

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The world around us is constantly changing and we need to adjust or we will fail. In Douglass Rushkoff’s manifest, “Time Ain’t Money” it expresses this idea of change. It takes you in the business world shows you the alteration of it and and what what it has become. The author main focus is to show and make what a good business CEO, but he does this by showing necessary changes to complete that. What is Rushkoff seeing as a change in business? This will be the main focus on trying to understand. We want to know why does Rushkoff does see these changes he sees why does he think its significant the ever changing world. We further look at the question through concepts like structure, technology, and business(economy). The manifesto is structured…show more content…
The audience is addressed to a specific audience in this manifesto. It focuses on people in terms of running a business. This well an issue to for it doesn’t it make it relatable to everyone. The biggest thing changing around at that is the author noticed is technology. The author first goes on to say the we do not live in an industrial age anymore, but a digital. The author then describes it as presentism which means a focus on now over the past. Rushkoff goes on to describe the converge from industrial age to digital. It goes to say we no longer live once was a industrial age, but digital. Time has also changed because of it. The author remarks, “In the analog world, a minute is a sixtieth of an hour, which is 24th of a day on earth. It is a segment of something real. In a digital world, a minute is a duration” (Rushkoff pg.115). This tells that during industrial age, time used to matter, but no it doesn’t and almost meaningless. Now how does time change a business? We think about as time is now being a time left on your life to time before you leave for work. That goes for you to see that people are now more unaware of the time around them for they are too adjusted to digital life and don’t see a reason follow…show more content…
People in the new era are more demanding and less involved it doing complicated things. Society rather have everything easier all on going changes next to them on their phone. So business need to hop the train to grow and be successful. Business are already finding ways to reach people. Rushkoff mentioned, “…more forward thinking Christian organizations have adjusted their pitch to youth from the historical ‘this is what Jesus did for you’ to the participatory ‘what would Jesus do”( Rushkoff pg.118). This shows what Christian companies did to be successful in the the digital age. Rushkoff then supports this statement by adding companies have to be speak more present tense to engage with their costumers. So how do these small time CEOs adjust to meet demand. So Rushkoff goes to explain, “…and turning to reality based communications in the present (Rushkoff pg.118). This explains that companies need to focus on communicating with the consumers to further draw them in into your business. The author wants companies to be careful on how they say things because it can further pull you away from the people. Rushkoff also then adds, “Consumers care less about the story of your company then they do the carbon footprint of what they consuming in the present” (Rushkoff pg.118). This goes to explain that consumers only care about what you have to offer them than specifically your company. That’s why the author

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