"go"? Why does the bride wear white, and black is the color of mourning and sadness? Why does an optimist see the world in bright colors and a romantic person pursues the "blue dream"? This work discusses color and its place in culture. A lot of things in the reality surrounding us we perceive by means of colors and through them. Color terms bear in themselves much more information than it might seem at first glance. Understanding and insight into the world happens primarily by means of perception