taken immediately. Also the transparancy and sincerity of the message was well communicated to the public. Because being honest and direct when addressing the target audiences about what happened is from utmost importance. Mattel communicated the new safety regulations, the reassurence that measures had been taken to prevent this from happening in the future and a public apology from the CEO clearly. The video of the CEO was another strength of the crisis communication strategy. Because with a video
Internship Report on An Analysis of Employee Engagement by PRATHIBHA M P USN: 4GM13MBA36 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirements for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Madhusudana V S Mr. Dhananjaya K H Asst. Prof., Dept. of MBA Manager HR GM Institute of Technology Infiniti Retail Ltd Davangere Bengaluru Department of MBA GM Institute of Technology Post