The Importance Of Quantitative Research

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Quantitative research generates numeric data or data that can be transformed into usable statistics by quantifying the problem. This research quantifies attitudes, opinions, and behaviors, and other defined variables also generalize results from a larger sample population. Measurable data given in quantitative research are used to formulate facts and uncover patterns in research. In this research, compared to qualitative research is more structured. Quantitative research methods includes surveys, face to face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. This research asks close-ended questions that give quantifiable answers. Everything is laid out in advance to get…show more content…
However, going off of judgment isn’t really quite effective because it doesn’t truly give you the knowledge of the financial part. The amount of data given in this era, quantitative methods are used by operations analysts and economists provide solid evidence to guide management decisions on production, distribution, marketing and personnel management. (Hall) Therefore, research plays an important role in the financial market which different factors help lead to success. Quantitative methods allows you to effectively gather information on the size of market or understand competition for a product. Quantitative methods also allows a company personnel to project future business conditions allowing space for adjustments to implemented strategies if necessary. Effectively, numbers play an important role of society today. A company’s success depends on strategies put in place while in the research stage that helps then see their financial stand point in the market. Quantitative research allows a company to gather their numbers needed to secure revenue with effective planning. Research allows you to permit generalizations to be made about large populations on a smaller samples. Also, with given set of rules research can help establish the impact of project outcomes. Therefore, allowing other researchers to gather information from original findings by…show more content…
Based on determination if asset value is impaired, American Airlines uses quantitative approach to assess the asset’s fair value and amount impaired. Quantitative approach calculates the fair value of the asset assumption. Asset assumption includes projected revenues, expenses and cash flow, estimated weighted average cost of capital, assumed discount rate depending on asset, tax rate and comparable asset market prices (United States Securities and Exchange Commission, 2015). An impairment charge will then be generated if research shows that asset carrying value exceeds is fair value calculated. Under quantitative approach the difference in fair and carry value will reflect impairment charge. (United States Securities and Exchange Commission, 2015) The airlines uses a tracking survey every two weeks taking 25,000 people and sending them a survey via email. These surveys and questionnaires are used to help them better their product and services for customers, which influences future development. Sometimes American Airlines offer an incentive to customers who participated in the
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