The Drugstore Giant Cvs Case Study

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Last week, the drugstore giant CVS announced that it would stop selling cigarettes and other tobacco products in all of its 7,600 locations by October. Shifting public opinion on smoking and CVS's desire to better align with Obamacare makes it a pretty wise business move. What's odd is that cigarettes were being sold in the largest national retailer of pharmaceutical drugs in the first place. "The drugstore is first and foremost an American invention," Greg Higby, executive director of the American Institute of the History of Pharmacy, told Newsweek. And to understand why cigarettes, King Size Snickers, liquor and Doritos are sold in a place whose nominal function is to treat the very health problems these products are implicated in causing,

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