2015). Definitely, almost every woman in this world desires to appear beautiful, thus they used to fix up anything in achieving what they dreamed towards beauty. In general, nowadays women of generation-Y were extremely concerned about their self-appearance and they devote more money for beauty products. The main reason perhaps of the alluring advertisements in promoting a certain brand of collagen beauty drink through stunning endorsers would persuade women consumers
Nearly everyone boom in the world which is flooded with the mass media for example TV, advertisements, movies, music, billboards, newspaper, films, videos, magazine, and the Internet (Latif and Abdeen, 2011). All marketing weapons, propaganda is famous for its long-lasting impact on the viewer’s mind, as the exposure is much broader (Katke, 2007). Advertising is a subset of the promotional mix, which is one of the 4P’s in the marketing mix product, price, place and promotion. In the promotional strategy